Monday, August 21, 2006
It's always surprising how keyword research can throw up strange results that completely challenge your assumptions on the phrases internet users search on.
For example I've just been doing some keyword research for some projects of our own, in the areas of E-Commerce and Copywriting. However this could be the last time I write these two phrases like that, because of the results I found...
Copywriting Keyword Analysis:
Despite my previous assumptions, it turns out that hardly anyone writes copywriting as one word, as I always have. Taking the phrase copywriter as an example, Google tells me about 776,000 searches for 'Copywriter', but an incredible 14,900,000 searches for the phrase 'copy writer'.
E-Commerce Keyword Analysis:
The same happens for E-commerce, which I have always written as e-commerce. However a different keyword research tool we use tells me that there were 2,108,083 searches for 'e-commerce' in the last month, less than half the 4,722,786 searches for 'ecommerce'. And as for 'e commerce', there were just 1,069,935 searches.
Suffice it to say, the results of this quick analysis can have pretty major implications for web site design, content, headings, link structure, back links, and even PPC advertising.