'The Mid Tail' three and four keyword phrases are gold
Single keywords just don't cut it anymore
A new report from OneState.com shows that surfers are searching with one keyword less and less. Two and three keyword searches have increased. You can view the report here.
- 2 word phrases - 28.91%
- 3 word phrase - 27.85%
- 4 word phrases - 17.11%
- 1 word phrases - 11.43%
- 5 word phrases - 8.25%
- 6 word phrases - 3.68%
- 7 word phrases - 1.59%
The importance of Keyword Research
This report just goes to show the importance of good keyword research and how without it you could be losing out on valueable visitors. Generally searching with long keywords is called 'The Long Tail', but looking at these figures I would say that the money is in 'The Mid Tail', with four and three keyword search giving nearly 45% of the searches.
'The Long Tail' References
There is a lot of theory behind 'The Long Tail' and for those that are interested:
Sorry, there are no 'The Mid Tail' references as I coined the phrase!
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