Client News – Sales pick up at Pickupcity.biz thanks to Google Adwords
Google Adwords are generating positive results for PickUpCity.biz, a specialist car dealer specialising in pick up trucks.
The UK pick up truck market is currently enjoying double digit growth, and so there’s great online potential for vehicles like the Ford Ranger and Nissan Navarra. After recently investing in a new web site our client wanted to start driving more traffic using Pay Per Click advertising, so came to Evolution Internet.
We recommended starting with a Google Adwords Set Up package and have created a series of Campaigns for each of the pick up truck brands sold by PickUpCity, as well as for search clusters around other terms based ‘used pick up trucks’, and ‘pick up truck accessories’.
Initial results have been very encouraging. The Adwords campaigns have achieved over 20% Click Through Rates at a modest CPC, and Andy Alderson of PickUpCity reports seeing “very positive results” in terms of sales from the surge in new online leads.
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