Our Blog

Our ramblings, thoughts and even some advice on how to make your business a success online.

• 13 ways to increase average order value

  Posted by Richard Westerbeek on March, 26 2010 at 09:10 am to Ecommerce Tips

  Rather than just trying to drive traffic to your site, or increase your conversion rates, there is another way to boost your ecommerce revenues - increasing your average order value. Here are 13 tips to help you achieve this goal. Read the rest of this entry

• Increase sales by helping your visitors use your products

  Posted by Gareth Brown on March, 23 2010 at 02:58 pm to Ecommerce Resources

  In addition to persuausive products descriptions, you should consider extra, engaging content. This will reassure customers, increase search engine rankings and traffic, attract links and increase returning customers... Read the rest of this entry

• Optimise a product per day

  Posted by Richard Westerbeek on March, 19 2010 at 04:50 pm to Ecommerce Tips

  All ecommerce site owners know that you should optimise your products. It can increase search engine rankings, traffic and conversions. But with thousands of products, where do you start? And what do you optimise? Read the rest of this entry

• How and why ecommerce site owners should use Twitter

  Posted by Richard Westerbeek on March, 12 2010 at 10:38 am to Ecommerce Resources

  All ecommerce site owners should now be using Twitter as part of their overall marketing strategy. Find out the reasons why and how to best to use it to boost sales and keep in contact with your customers. Read the rest of this entry

• 13 ways to increase your mailing list subscribers and 2 bonus tips to increase open rates

  Posted by Gareth Brown on March, 09 2010 at 09:04 am to Ecommerce Tips

  Of all marketing, permission based email marketing generates the highest ROI. It is relatively cheap to implement and run and highly testable. Here are 13 ways to increase your mailing list subscribers and 2 bonus tips to increase open rates. Read the rest of this entry

• How to use Google Product Search to increase sales and traffic to your ecommerce site

  Posted by Richard Westerbeek on March, 05 2010 at 05:26 pm to Ecommerce Resources

  Google Product Search, AKA Google Shopping, AKA Froogle is a Google search system. It allows users to search for products and the results can appear in the main Google listings. It's free to use, so all ecommerce sitre owners should be using it... Read the rest of this entry

• How to use custom error pages to increase conversions on your ecommerce site

  Posted by Richard Westerbeek on February, 24 2010 at 08:17 pm to Ecommerce Resources

  Everyone's encountered a frustrating error page. You click a link, or type an address and then - nothing! this is where your customers normally leave. Find out how to create a helpful and friendly error page that will boost conversions by improving your site's credibility and helping to make sure that customers find what they are looking for quickly and easily. Read the rest of this entry

• How to use Google Maps' merging problems to unmerge your local Business listing

  Posted by Richard Westerbeek on February, 15 2010 at 09:42 am to Local Search Engine Optimisation

  Google Maps merging problems are well known, but you can use these issues to your advantage when trying to unmerge your own listing. Read the rest of this entry

• 1000% increase in sales. Do less choices increase conversions?

  Posted by Gareth Brown on February, 08 2010 at 11:39 am to Ecommerce Resources

  We know from split testing that reducing the number of choices and distractions can increase conversions. Can the same be said for the number of products displayed on pages? Read the rest of this entry

• Is your ecommerce website breaking the law? Find out what information you must include to comply

  Posted by Richard Westerbeek on February, 05 2010 at 10:57 am to Ecommerce Resources

  You are required by law to include an enormous amount of information on an ecommerce site. Find out what you need to include and how you can use the information to increase sales and conversions. Read the rest of this entry

• 10 Reasons why Google Local is failing

  Posted by Gareth Brown on February, 02 2010 at 10:42 am to Local Search Engine Optimisation

  Google Local is a really useful tool, but a number of major flaws mean that it isn't working as well as it should. Read the rest of this entry

• 61 Ecommerce Inspirational Website Design Resources

  Posted by Gareth Brown on January, 24 2010 at 01:03 pm to Ecommerce Web Design

  Here are a list of 61 websites where you can get inspiration for your next ecommerce website design. Read the rest of this entry

• How to write an ecommerce returns policy and build customer confidence to increase your conversions

  Posted by Richard Westerbeek on January, 22 2010 at 04:22 pm to Ecommerce Resources

  Complying with the distance selling laws, what to include in a returns policy to protect yourself and to boost sales and where to find more information. Read the rest of this entry

• 17 Tools for testing your bloated website's load speed

  Posted by Gareth Brown on January, 18 2010 at 10:16 am to Website Optimisation

  Read the rest of this entry

• How to fix a merged Google Local business listing

  Posted by Richard Westerbeek on January, 12 2010 at 03:13 pm to Local Search Engine Optimisation

  Is your listing in Google Local showing incorrect information? It could mean that your listing has become merged with another listing. This could be another business within the same building, or with another listing for your company... Read the rest of this entry

• How to claim your Google Local Business listing

  Posted by Richard Westerbeek on January, 11 2010 at 02:52 pm to Local Search Engine Optimisation

  Would you like to be on the first page of Google? In 2009, Google started to include its local search results in the main search results, even when a geographic name wasn't included in the search. See how to claim your business listing so that you can make sure all the details are correct. Read the rest of this entry