Our Blog

Our ramblings, thoughts and even some advice on how to make your business a success online.

• Customer Reviews Part 3 - Dos and Don'ts

  Posted by Richard Westerbeek on April, 21 2011 at 12:00 am to Ecommerce Tips

  Concluding our three part look at online cutomer reviews - dos and don'ts of customer reviews. Read the rest of this entry

• Customer Reviews Part 2 - 10 easy ways to get reviews from your customers

  Posted by Richard Westerbeek on April, 20 2011 at 08:22 pm to Ecommerce Tips

  Part 2 of a 3 part series on customer reviews - 10 easy ways to get reviews from your customers Read the rest of this entry

• Customer Reviews Part 1 - Why to include them in your site

  Posted by Richard Westerbeek on April, 19 2011 at 08:45 pm to Ecommerce Tips

  Part one of a three part series on Customer reviews. Why to include them in your site and why they work. Read the rest of this entry

• Facebook Marketing: You have to think creatively

  Posted by Gareth Brown on December, 09 2010 at 02:29 pm to Facebook Marketing

  Read the rest of this entry

• Site search – good or evil?

  Posted by Richard Westerbeek on December, 08 2010 at 04:51 pm to Website Optimisation

  Site searches are always assumed to be a good thing. Many larger sites have them and virtually all ecommerce sites do. It’s almost the ‘done thing’. But are they such a good thing? Read the rest of this entry

• How to write an about us page

  Posted by Gareth Brown on December, 02 2010 at 02:42 pm to Copywriting

  When a prospective customer clicks on your website, they make up their mind about your company in split seconds. Learn how to write an About Us page for you company that will keep your visitors from clicking away. Read the rest of this entry

• Google helps you shop offline

  Posted by Richard Westerbeek on November, 23 2010 at 02:05 pm to SEO

  Google's announcement that they are integrating their shopping and listing results could be a game changer for bricks and mortar stores. Read the rest of this entry

• Adobe Shares Fall as Google Releases Instant Previews

  Posted by Gareth Brown on November, 11 2010 at 11:04 pm to SEO

  Google's Instant Preview is failing to capture Adobe Flash. What does this mean for small business owners with flash only sites? What does this mean for Adobe's sales? Read the rest of this entry

• We're hiring

  Posted by Evolution Internet on November, 07 2010 at 05:19 pm to Vacancies

  Business is good and we are expanding our team. We are creating two new positions and are looking for smart and hard working candidates. Read the rest of this entry

• 13 ways to increase average order value

  Posted by Richard Westerbeek on March, 26 2010 at 09:10 am to Ecommerce Tips

  Rather than just trying to drive traffic to your site, or increase your conversion rates, there is another way to boost your ecommerce revenues - increasing your average order value. Here are 13 tips to help you achieve this goal. Read the rest of this entry

• Increase sales by helping your visitors use your products

  Posted by Gareth Brown on March, 23 2010 at 02:58 pm to Ecommerce Resources

  In addition to persuausive products descriptions, you should consider extra, engaging content. This will reassure customers, increase search engine rankings and traffic, attract links and increase returning customers... Read the rest of this entry

• Optimise a product per day

  Posted by Richard Westerbeek on March, 19 2010 at 04:50 pm to Ecommerce Tips

  All ecommerce site owners know that you should optimise your products. It can increase search engine rankings, traffic and conversions. But with thousands of products, where do you start? And what do you optimise? Read the rest of this entry

• How and why ecommerce site owners should use Twitter

  Posted by Richard Westerbeek on March, 12 2010 at 10:38 am to Ecommerce Resources

  All ecommerce site owners should now be using Twitter as part of their overall marketing strategy. Find out the reasons why and how to best to use it to boost sales and keep in contact with your customers. Read the rest of this entry

• 13 ways to increase your mailing list subscribers and 2 bonus tips to increase open rates

  Posted by Gareth Brown on March, 09 2010 at 09:04 am to Ecommerce Tips

  Of all marketing, permission based email marketing generates the highest ROI. It is relatively cheap to implement and run and highly testable. Here are 13 ways to increase your mailing list subscribers and 2 bonus tips to increase open rates. Read the rest of this entry

• How to use Google Product Search to increase sales and traffic to your ecommerce site

  Posted by Richard Westerbeek on March, 05 2010 at 05:26 pm to Ecommerce Resources

  Google Product Search, AKA Google Shopping, AKA Froogle is a Google search system. It allows users to search for products and the results can appear in the main Google listings. It's free to use, so all ecommerce sitre owners should be using it... Read the rest of this entry

• How to use custom error pages to increase conversions on your ecommerce site

  Posted by Richard Westerbeek on February, 24 2010 at 08:17 pm to Ecommerce Resources

  Everyone's encountered a frustrating error page. You click a link, or type an address and then - nothing! this is where your customers normally leave. Find out how to create a helpful and friendly error page that will boost conversions by improving your site's credibility and helping to make sure that customers find what they are looking for quickly and easily. Read the rest of this entry

• How to use Google Maps' merging problems to unmerge your local Business listing

  Posted by Richard Westerbeek on February, 15 2010 at 09:42 am to Local Search Engine Optimisation

  Google Maps merging problems are well known, but you can use these issues to your advantage when trying to unmerge your own listing. Read the rest of this entry

• 1000% increase in sales. Do less choices increase conversions?

  Posted by Gareth Brown on February, 08 2010 at 11:39 am to Ecommerce Resources

  We know from split testing that reducing the number of choices and distractions can increase conversions. Can the same be said for the number of products displayed on pages? Read the rest of this entry

• Is your ecommerce website breaking the law? Find out what information you must include to comply

  Posted by Richard Westerbeek on February, 05 2010 at 10:57 am to Ecommerce Resources

  You are required by law to include an enormous amount of information on an ecommerce site. Find out what you need to include and how you can use the information to increase sales and conversions. Read the rest of this entry

• 10 Reasons why Google Local is failing

  Posted by Gareth Brown on February, 02 2010 at 10:42 am to Local Search Engine Optimisation

  Google Local is a really useful tool, but a number of major flaws mean that it isn't working as well as it should. Read the rest of this entry