Ecommerce Resources for Store Owners

• Increase sales by helping your visitors use your products

  Posted by Gareth Brown on March, 23 2010 at 02:58 pm to Ecommerce Resources

  In addition to persuausive products descriptions, you should consider extra, engaging content. This will reassure customers, increase search engine rankings and traffic, attract links and increase returning customers... Read the rest of this entry

• How and why ecommerce site owners should use Twitter

  Posted by Richard Westerbeek on March, 12 2010 at 10:38 am to Ecommerce Resources

  All ecommerce site owners should now be using Twitter as part of their overall marketing strategy. Find out the reasons why and how to best to use it to boost sales and keep in contact with your customers. Read the rest of this entry

• How to use Google Product Search to increase sales and traffic to your ecommerce site

  Posted by Richard Westerbeek on March, 05 2010 at 05:26 pm to Ecommerce Resources

  Google Product Search, AKA Google Shopping, AKA Froogle is a Google search system. It allows users to search for products and the results can appear in the main Google listings. It's free to use, so all ecommerce sitre owners should be using it... Read the rest of this entry

• How to use custom error pages to increase conversions on your ecommerce site

  Posted by Richard Westerbeek on February, 24 2010 at 08:17 pm to Ecommerce Resources

  Everyone's encountered a frustrating error page. You click a link, or type an address and then - nothing! this is where your customers normally leave. Find out how to create a helpful and friendly error page that will boost conversions by improving your site's credibility and helping to make sure that customers find what they are looking for quickly and easily. Read the rest of this entry

• 1000% increase in sales. Do less choices increase conversions?

  Posted by Gareth Brown on February, 08 2010 at 11:39 am to Ecommerce Resources

  We know from split testing that reducing the number of choices and distractions can increase conversions. Can the same be said for the number of products displayed on pages? Read the rest of this entry

• Is your ecommerce website breaking the law? Find out what information you must include to comply

  Posted by Richard Westerbeek on February, 05 2010 at 10:57 am to Ecommerce Resources

  You are required by law to include an enormous amount of information on an ecommerce site. Find out what you need to include and how you can use the information to increase sales and conversions. Read the rest of this entry

• How to write an ecommerce returns policy and build customer confidence to increase your conversions

  Posted by Richard Westerbeek on January, 22 2010 at 04:22 pm to Ecommerce Resources

  Complying with the distance selling laws, what to include in a returns policy to protect yourself and to boost sales and where to find more information. Read the rest of this entry